Packaging & Branding for Derma Organics
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Branding & Art Direction
Derma Organics
Build an organic skincare brand from the ground up, creating a distinctive market position and a cohesive visual system capable of scaling across products, packaging, marketing and digital channels. Working alongside the founder, taking ownership of the entire branding across digital & print.
Defined the brand strategy, visual identity and packaging architecture for a 40-product range. Managed supplier relationships, production and logistics while leading creative direction across photography, campaigns, social media, website assets and printed collateral.
Oversaw junior team members during the early stages of the project and coordinated external contributors to maintain consistency across all customer touchpoints.
Delivered a complete brand ecosystem spanning strategy, packaging, content and digital experience. The project demonstrates long-term brand ownership, systems thinking and the ability to translate strategic positioning into tangible customer-facing experiences.
