Checkout redesign for Penhaligon's
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UX & UI
Penhaligon's / PUIG
3 months
Support three luxury brands within the PUIG portfolio by improving customer experience, increasing conversion and creating scalable design foundations capable of supporting future growth across teams and channels.
Led UX and UI initiatives across checkout, navigation, gifting experiences and customer journeys for both desktop and mobile. Refined and expanded existing wireframes with user-centered improvements that were later implemented across PUIG’s brands. Developed reusable design frameworks, component libraries and email systems that balanced operational efficiency with premium brand presentation.
Presented design solutions to stakeholders, collaborated closely with developers and mentored a junior designer as the team expanded.
Delivered a 19% increase in checkout conversion while contributing to a more scalable design ecosystem across multiple brands. The project highlights strengths in conversion-focused UX, design systems thinking, stakeholder communication and the ability to bridge customer needs with business and operational requirements.
