Artist ecomm portfolio
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UX, UI & Branding
personal
1 month
Design and launch an e-commerce experience for an independent art practice in just one month, transforming a collection of original artworks into a cohesive digital brand and sales platform. The objective extended beyond selling artwork and design. The website needed photos or mock-ups of the artworks hanged on walls.
Led the project end-to-end, combining UX/UI design, visual identity refinement, art direction, product photography, digital mock-ups of the artworks and website development. Structured the customer journey to balance storytelling, credibility and conversion, while implementing lead-capture mechanisms to support audience growth and future launches.
Delivered a fully functional collector-focused e-commerce platform from concept to launch under significant time and budget constraints. The project demonstrates the ability to unify brand storytelling, visual presentation and digital experience into a single, coherent customer journey.
