UX & UI for Puig
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UX & UI
L'Artisan Perfumeur & Kama (PUIG)
1 year
Support three luxury brands (L'Artisan Perfumeur, Penhaligon's & Kama) within the PUIG portfolio by improving customer experience, increasing conversion and creating scalable design foundations capable of supporting future growth across teams and channels.
Led UX and UI initiatives across checkout, navigation and later working as part of a team with complex functionalities for gifting experiences and customer journeys for both desktop and mobile. Refined and expanded existing wireframes with user-centred improvements that were later implemented across PUIG’s brands. Developed reusable design frameworks, component libraries and email systems that balanced operational efficiency with premium brand presentation. Creating e-mails, component libraries, new website design pages, navigation updates, new complex functionalities.
A stronger branding and user experience journey across all touchpoints, increasing the brand's presence and conversion.
